As a journalist and editor, I write about the spaces, objects, and people that shape how we live for Openhouse magazine, Monocle, Arquitectura y Diseño and Arxipielag among others.
As a brand storyteller, I build the narrative layer of campaigns, collections, and editorial projects — the words that find their place within an image. As a concept director, I develop the conceptual story from which images, films, and experiences grow: for fashion brands, design studios, galleries, and institutions. And sometimes I carry all of this into a room, moderating conversations, writing scripts, giving ideas a live form.

The discipline changes; the eye doesn't.
For brands and projects that need to build their voice from the ground up — not just for a campaign, but as a foundation, I work throughout my Narrative Identity Studio: La Deriva.