I am a journalist, editor and narrative specialist. For over a decade, Chief Editor of Openhouse magazine. I work with language at every scale: from the single sentence to the long-lasting concept.
As a journalist and editor, I write and perform stories about the spaces, objects, and people that shape how we live for Openhouse magazine, Monocle, Arquitectura y DiseƱo and Arxipelag among others. As a brand storyteller, I build the narrative layer of campaigns, collections, and editorial projects. As a concept and narrative director, I develop the conceptual story from which images, films, and experiences grow: for fashion brands, design studios, galleries, and institutions. And sometimes, I carry all of this into a room, moderating conversations, y writing scripts, giving ideas a live form. The discipline changes; the eye doesn't.
For brands and projects that need to build their voice from the ground up, I work throughout my Narrative Identity Studio: La Deriva.
Based in Barcelona. Working worldwide. hola@inmabuendia.com